Coke and Pepsi Change Product to Avoid California Regulatory Stupidity

Coca Cola!

In the ‘Don’t these Regulators have Something Better to Do’ department comes this over the news wires—both Coke and Pepsi decided to change the way they produce their soft drink products to use less 4-methylimidazole (4-MEI) – a chemical used to give the soft drinks their color which California added to its list of carcinogens covered by the warning labels provisions of Proposition 65. And since it makes little sense to produce one product for California and another for the rest of the country the change will be made across the board.

So is 4-methylimidazole really a carcinogen?

Not even the US Food and Drug Administration that never met a chemical it would not like to regulate was buying into this one.  California said the chemical was linked to cancer in laboratory animals.  But the FDA said you would have to drink more than 1,000 cans of Coke or Pepsi a day to get the same dose of the chemical that was given to the lab rats.

Pepsi (Photo credit: *Sally M*)

Do you see what I mean?

California is nearly broke yet it persists in doing dumb stuff like this which drive business crazy, increase the costs and hassle factors of doing business in the Golden state—and sends what in the private sector might be an actionable defamatory message about another person’s product.

The Coke spokesman said the company “wanted to ensure their products would not be subject to the requirement of a scientifically unfounded warning”.

It’s the real thing!


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